IKEA spends a considerable amount of time researching new markets before entering them. What are some issues that IKEA should be considering?
For this assignment, write at least a 1500 word research paper using the CASE 2-1 IKEA USES MARKET RESEARCH (attached) TO ADAPT FOR GLOBAL MARKETS located, in PART 2 CASES section the textbook. Address the following topics and case study questions: CASE 2-1 IKEA USES MARKET RESEARCH TO ADAPT FOR GLOBAL MARKETS IKEA spends a … Read more