Evaluate the message and the media choices. Was the message effective in improving the organization’s image? The paper must be supported by appropriately cited research.
Assignment Question Write a paper (750-1,000 words, not including the abstract) in which you evaluate a public relations effort to improve an organization’s public image in the past year. Describe the circumstances behind the image problem, how it affected the organization and its stakeholders, particular market segments affected, and the strategy used to repair the … Read more