Define the meanings of, and the relationships between, customer satisfaction, customer loyalty and customer engagement.
Must have the book. Chapter 1 and 2 Customer relationship management (CRM) concepts have been in use since the early 1990s (Buttle & Maklan, 2019). There are two main schools of thought regarding the term “customer relationship management,” those who perceive it as an information technology perspective, and those who perceive it in a broader … Read more