Consumers tend to employ a more rational approach when making decisions about expensive products or services due to the significant financial investment and perceived risk involved.

Assignment Question Using the theories and concepts of consumer behavior covered in AMB200 course, explain why consumers tend to apply more rational approach in making consumption decisions involving expensive products or services. Demonstrate adequate understanding of the theories covered in class and integrate relevant literature resources. Use 2 to 3 literature sources. Answer Introduction Consumer … Read more