Analyze a communication process between consumers and the company or organization.

For this assignment, present a recorded 10–12 slide presentation (3–5 minutes) in which you explain an example where social media word-of-mouth positively or negatively affected an organization’s reputation. In preparation: Find examples of situations where social media word-of-mouth has negatively affected an organization’s reputation and select one example to research using at least three resources. … Read more

Prices should reflect the value that consumers are willing to pay versus prices should primarily just reflect the cost involved in making a product or service.Part A: With Products, Is It Form or Function?

Part A: With Products, Is It Form or Function? The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference. Take a position: … Read more