Describe a story (from a novel or even a TV show) that held your attention where you couldn’t wait to see what happened next.
Describe a story (from a novel or even a TV show) that held your attention where you couldn’t wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story? TOPIC 3: Branding and Positioning … Read more