Write a Litterature Review on the following topic; 1) Overconsumption – What is overconsumption? – Quantify? How much is considered overconsuming? When are people are considered overconsuming? For example; buying 5 bags per month is considered overconsuming or 10 bags per month is considered overconsuming? – How could overconsumption be linked to Black Friday? Or how could Black Friday be linked to overconsumption? What comes first overconsumption or Black Friday? – How could overconsumption be linked to influencers? Or how could influencers be linked to overconsumption? What comes first overconsumption or influencers? – What is the interaction between overconsumption and influencers? – Do influencers lead to overconsumption overall and especially during Black Friday?