Analyze two attribute-based choices that consumers make when dealing with retail goods and services. Determine two ways that pricing structures are influenced by attribute-based choices. Be sure to respond to at least one of your classmates’ posts. Part 2 response one student below The attribute-based choice generally requires knowledge of individual characteristics and also functionality assessments across brands. Evaluative Criteria – represent dimensions that perhaps a customer will use to examine such product alternatives’ characteristics. Several customers may perform the comparison depending on the operational elements, or some may require design, the efficiency of operation, associated services, or recognition. This criterion will be significantly influenced by factors including the product under review and the consumers’ attitudes and beliefs. Consumers typically evaluate products and services primarily on the qualities or advantages which are most valuable to them. In that, marketers aim to persuade customers’ criteria in their brand assessments through their actions. Typically, they use advertisements that compare their brand’s qualities with that of their rivals are used. Determinant attributes are those that have been needed to distinguish one product from another. Individual judgment and evaluative criteria – If you were shopping for a desktop computer, you would also most probably have made a fair comparison between brands depending on aspects including such as price, weight, and display quality. Those comparing assessments may not even be accurate, but it still carefully considered. In determining two ways that attribute-based choices influence pricing structures, compensatory decision rules and non-compensatory decision rules are the two types. The compensatory decision rule selects the best overall brand-consumer, examines product alternatives in each relevant feature, and calculates a summated value with each brand. Each of the customers sets the company with the best ratings. Thus, a compensatory model where a positive score solely on a single aspect may balance for a poor score on the other.
