1. Create a Video Marketing Campaign Overview Using the same company selected in week one and two assignments , create a “How To” video campaign for the company’s website. “How To” videos are a great way to not only introduce or better explain a product, but can be a way to provide beneficial content to consumers and isn’t just product promotion. One example of such a video would be a local hair salon creating a video demonstrating best practices for at-home hair washing. Another example for the same type of business could be the different ways to use a curling iron it sells in its salon. You are to generate a video marketing campaign in order to better introduce the products and increase business sales. Instructions Write 3 pages paper in which you will do the following: 1. Describe the company and its main products. Specify the main benefits of the products and why customers should prefer the products over the competition. 2. Propose the main content of the “How To” series that you will create for the company. Provide a rationale for your response. 3. Suggest one way in which you can increase online community involvement by encouraging submission of “How To” videos from the followers. Provide a rationale for your response. 4. Determine the metrics that you would use to monitor the progress of the campaign. Provide a rationale for your response. 5. Analyze the main pros and cons of developing online video as related to the effectiveness of marketing strategy for this company. Justify your response. 6. Use at least three quality academic resources. Note: Wikipedia does not qualify as an academic resource. The specific course learning outcome associated with this assignment is as follows: Evaluate prospects for increasing online community involvement through social media
