1) Company Presentation
Assessment type: Discussion
Description: Select a company brand that you would like to develop
your final case. The company has to be a company that you know
and you have access to the information. History Market products
– services. (Number of words 300)
2) Marketing problem identification
Assessment type: Discussion
Description: Based on one of the elements of the marketing mix
(product price place promotion) describe one problem that the
company is facing and you identified to write your case. (Number of words 300)
3) External Analysis
Assessment type: Written assignment
Description: Select at least two of the tools of the external analysis to
analyze your company’s environment. (e.g. PESTLE 5
FORCES). (Number of words 500)
NOTE: The writer should follow the headings accordingly and the instructions below. Suggested companies, TESLA or AMAZON
Main task
The objective all the assignment of this course are to write your own case. You will select a company,
preferably a company that you know well. You will identify a marketing problem (assignment 1.2) and in
assignment 1.3 you will be doing the external analysis/environment of the company. Market direct and
indirect competitors, Political Economical Social Technological Environmental -Legal, 5CS
