CLICK ON THE FOLLOWING ARTICLE LINK BELOW:
6 Mobile Marketing Case Studies from Big Brands You Need to Bookmark
Mobile Marketing Case Studies from Big Brands You Need to Bookmark (Links to an external site.)
Select one (1) case study.
In a PowerPoint presentation, address the following:
1) Which case study did you select
2) What marketing method and use of technology were used in the mobile campaign?
3) How was it effective?
4) How would the technology used in the case study that you chose be used for one of the brands listed below in order to improve their brand awareness?
Subway
Under Armour
The North Face
Dunkin
Fisher Price
Sears
Macy’s
Other brand of your choice (must include supporting evidence that the brand of your choice, outside of the above list, is struggling).
Search entries or author * Use as many sources as you need writer and thank you**
