Assignment Brief
The coursework project will be based on B2C new market entry for a company selected by the group. Each group will be responsible for delivering a market entry strategy in the form of a report that will:
1) select and assess a new market, including estimating the size of the market (in terms of consumers and potential revenue in your chosen time period)
2) identify THREE key competitors in that market and potential sources of competitive advantage for the groups selected business. TWO or more of these competitors must be incumbents
3) set out TWO initial marketing priorities that will secure early success
The report will be no more than 2000 words plus the THREE analytical charts (specific frameworks) set out in the requirements below. Groups should not include additional appendices and must stay within the word count limit. The cover page, table of contents and reference lists are not included in the word count. Additional graphics and charts within the main body of the report are also excluded from the word count.
