IDEO is a world-renowned design company. Its entire business model is based on its highly successful application of design thinking. The Design School at Stanford University is based on the companys model. You heard from Tim Brown, IDEOs CEO, in the resources provided for this activity.
By exploring these links, and doing additional exploring on your own, youll get a more complete understanding of IDEOs design process. For this writing assignment, describe, analyze, and assess the IDEO process, and consider the possibilities it might have for your own organization.
For this activity, complete the following:
Explore the websites and videos, and feel free to explore more if you choose.
View the information About IDEO. https://www.ideo.com/about
Review the website: https://designthinking.ideo.com/
Watch IDEO U | What Is Design Thinking?.
Citation: IDEO U. (2018, December 5). IDEO U | What is design thinking? [Video]. YouTube. https://youtu.be/ldYzbV0NDp8
Watch What Is Human Centered Design?.
Citation: IDEO.org. (2015, November 12). What is human centered design? [Video]. YouTube. https://youtu.be/musmgKEPY2o
Review the Design School at Stanford University website: https://dschool.stanford.edu/resources
Review the website from a global online design school: https://www.interaction-design.org/about
Watch Shortened IDEO Shopping Cart Video.
Citation: Fields, T. (2013, February 22). Shortened IDEO shopping cart video [Video]. YouTube. https://youtu.be/uhOg95BsyG8
Include the following in your paper:
Describe IDEO and its mission/vision.
Define the concepts of design thinking and human-centered design.
Explain IDEOs approach to using interdisciplinary teams to foster innovation.
Analyze how design thinking can improve new product/process development.
Apply design thinking to your own organization to improve a product development or organizational processes.
