Identify the need for a social marketing intervention using secondary data. Collect data regarding Prostate Cancer in Canada. Present a report containing the following information: 1. Background to the issue (Prostate Cancer in Canada) 2. Purpose of a proposed campaign 3. Focus of a proposed campaign 4. Segmentation (segment the general audience using the 4 categories – Geographic etc, including stages of change) 5. Selected Target Audience (justified using data and appropriate social marketing theory) 6. Objectives for the proposed campaign (knowledge, behaviour, belief) 7.
