Please use few chart like 2-3. Please read the resourses i give to you and use the resourses thank you!! Please use few chart like 2-3. Please read the resourses i give to you and use the resourses thank you!! Make sure its pass plagiarism Make sure its pass plagiarism Make sure its pass plagiarism Please do question 1(a) 1. (a)Define network effects and explain what factors influence the value of a network. Use examples from the case studies discussed in lectures to illustrate your arguments. (b) Using your knowledge of Spotify or AirbnB show how exploitation of network effects influenced the business model and monetisation of the company. Guidance : Question 1 (a) requires you to define network effects and distinguish between the one-sided and multisided networks. Value of a network depends upon several factors and you need to expand on these. Always use examples to support the points you make. Next you analyse the use of network externalities and value in the set-up and success of AirBnB and Spotify. The minimum reading for this question consists of the relevant Chapters in Afuah and material uploaded to week 7 folder in Mood
