Describe what it means that a brand lives beyond the products graced with its logo and contrast and compare it with other brands of your choice.

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Module includes viewing the video, Tedx Talks (2014): How to enhance and expand a global brand, which includes James Curleigh. James Curleigh is the President of the Levi’s brand, where he manages the brand’s strategic direction and execution. Please access the video below where James Curleigh shares his experience shepherding a brand beyond its original incarnation, helping Levi’s claim not just market but closet share. please include your opinion of the video. Make sure to describe what it means that a brand lives beyond the products graced with its logo and contrast and compare it with other brands of your choice. https://www.ted.com/talks/james_curleigh_how_to_enhance_and_expand_a_global_brand

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