Brand: Wise (TransferWise) a) Write a positioning statement explaining its four components in your specific context: target segment, point of difference (i.e., the differentiated value claim), frame of reference and competitive advantage (i.e., supporting evidence or reasons to believe the brand’s claims) Note: you should provide evidence/rationales to support your analysis. b) Describe how you would do customer acquisition to implement this positioning strategy as described in the positioning statement, including: building awareness, influencing consideration and the analytical framework used to evaluate the marketing effectiveness
