A description of the company; be sure to include the following points:
When it was created
The industry in which it operates
Where it is located
Its general corporate structure or organization
Its leadership
Describe the customers (current and potential).
Identify the product(s) and distribution systems.
Prepare an internal (controllable factors) and external (noncontrollable factors) environmental scan.
Analyze the competitive advantages.
Prepare a list of 35 opportunities for improvement using the SWOT process.
Use the research collected for this paper to list recommended solutions or proposed actions to address the opportunities for improvement.
Justify the recommendations based on examples or academic models (e.g., supplydemand curves).
Speak to the ethics that are inherent to corporate decisions.
