In 2018, Walmart implemented a joint venture strategy in India by acquiring a majority of share in the country’s dominant online retailer, Flipkart. Paying $16 billion, it made this the world’s largest-ever e-commerce acquisition.In 2020, this partnership expanded and is estimated to reach $200 billion by 2027. As part of its strategic plan, Walmart focuses on entering global markets that represent high-growth opportunities and exiting or reducing its presence where growth is less evident. Since consumer markets are unique to each country, this part of Walmart’s strategy requires detailed analysis of the markets it targets for entry.Use course content and outside research on market/consumer analysis tools to discuss the following:1. Flipkart is India’s largest online retailer, which means that it has a wealth of information on its online shoppers that can be used to analyze market potential for Walmart’s ecommerce offerings. How does using detailed consumer information fit into Walmart’s strategic plan?2. Is the strategic plan impacted by cultural differences and/or typical household composition in India? Discuss.3. How does this reflect Porter’s Five Forces Model?
