Explain the meaning of Marketing & public perception of gone with the wind.This assignment asks you to research and analyze the way your chosen film was framed for theater owners and xplon were utilized as part of its promotion. We might say each film was given its own public image, the way exhibitors and audiences were encouraged to understand it. There might be room in your essay to discuss any gap or contradictions between how the film was framed by publicity and how you interpret the discourses running through the film. For example, this week we will study Dance, Girl, Dance directed by Dorothy Arzner. The film publicity promoted a particular reading of the film as conforming to the conventional women’s picture in support of women’s desire for love and marriage. But, as we will see, there are aspects of the film that challenge such a reading. Are there similar tensions between your film and its framing?
However, I want to underscore that your primary job with this assignment is to characterize and interpret how the marketing and reviews framed the film. Considering the tensions or reinforcement between framing and film text should be a secondary component if you want to pursue it at all. I anticipate this essay will be roughly ten pages, double spaced, in length. If your essay is longer than ten pages that is, of course, perfectly fine. Obviously, pay close attention to sentence clarity, spelling, and organization. You may use pictures throughout the paper.
