EXTERNAL TRENDS IN HEALTHCARE There are trends in healthcare that involve a more defined focus on population health and the social determinants of health. More resources and efforts are being dedicated to address these population health and the social determinants of health with the spotlight on improving people’s health in these areas. With this commitment of resources analyze the following: What is the measurement for success to be used? How will you measure if there has been any improvement? How would you measure the return on investment? Did the money invested in the effort get the desired results? How would you market the results gained to the public?