Use the Final Report Outline as an outline for your final report. The report needn’t be longer than 4 pages. The group’s company name Objective: what is (are) the strategic objective(s) (no more than 2 objectives). It is not an objective if it cannot be measured. 2 to 4 sentences. Company Mission: This is the purpose for your company. This is the message you are communicating to the outside world, to all stakeholders. 2 to 3 sentences. Vision: This is the long view of your company which is meant for everyone who works for your company, as well as your strategic partners. 2 to 4 sentences. Product or Service: What product and/or services are you producing and selling. You can include the industry you are part of. 4 to 8 sentences. Target Market: Include the potential business customers and retail consumers. What are the vital demographics, psychographics, behavioral analysis and geographic analysis of your customer and/or consumers? If this is long, use a separate sheet, and summarize your findings here, in 8 to 12 sentences. Remember, you have no product, no service, no value and no price without a customer and/or consumer. They determine everything. Industry Analysis: Using the 5-Forces broken down on a separate sheet, how your company make profits within your industry. Summarize here, in 4 to 8 sentences. SWOT Analysis: (How does your company use its strengths and opportunities to overcome its weaknesses and threats of the company? Break down the SWOT on a separate sheet. Summarize here in a 4-part square matrix.) Strategic Plan: (In 40 to 80 words what does your company do that is unique compared to other companies in the same industry to achieve your objectives and mission. This is how your company creates value.) Business Model: Different from Strategic Plan, how does your company make money? 4 to 10 sentences. For example, Google’s strategy is to create a trusted platform where 92.05% of search is done ( Bing 2.69%, Yahoo 1.47%, Badu 1.33%, Yandex 0.65%, DuckDuckGo 0.64%), with a high volume of users searching for information. Based on the search, the volume of searching in particular industries, and the amount of time they spend in the search they can charge advertising. They make money from companies and agencies placing advertising and pushing advertisements. The amount charged per advertisement is based on the industry, volume of searches, the time spent on the advertisement, time of day, season, and conversions. Competitive Advantage: List the key Activities which are linked Chapter 3, internal analysis/supply chain/value chain) show how your company creates a sustainable competitive advantage that is difficult to compete against for your competitors. On a separate sheet, in 1 or 2 paragraphs, explain how this works. For extra credit indicate the choices you could have done as part of the business, but you chose not to do because they do not fit in your strategy. These are called Trade-Offs. Summarize your findings here, in 2 to 4 sentences. Competitors: Who are the direct and indirect competitors of your company? Produce a Market Map on a separate sheet. This is also called a Perception Map. This shows how your company is viewed differently from the competition. Summarize here, 2 to 4 sentences. Conclusion/Recommendations: Write a conclusion, or make a recommendation. Either one must be supported by your analysis written above and the notes taken throughout the semester. 4 to 8 sentences.) Financials: Show a chart of financial performance which supports your conclusion(s) and/or recommendation. Do this with tables/charts/or graphs on a second page. Provide a summary here. Note: use the Harvard style, ½” borders, double spacing. 12-font is standard. Number each page. Include your company name on each page.
