1. The Resource Based View (RBV) of the firm is used to explore and explain the performance differences among firms. a) Describe the RBV of the firm and each of its key propositions. b) Consider the Aldi Case. Using information from the case and any other reputable sources, analyze the companys competitive position based on RBV. From your analysis, how would you characterize Aldis competitive advantage is it sustainable? Explain. 2. In regard to the Molson case, the shareholders of both Molson and Coors ultimately approved the merger in 2005, and the company currently operates two principal segments – North America and Europe. The U.S. market is part of the North America segment. a) What is the role of the general environment in shaping U.S. brewing industry? b) Conduct a five forces analysis of the brewing industry in the U.S. Take the perspective of a resident firm within the industry. From your analysis, is the industry likely profitable for industry participants? Why or why not? *Must be two pages for each question Case Studies: Aldi and the Hard-Discounters March Across America & Navigating Boardroom Politics at Molson
