Hello professor and class, Entrepreneurship inside of established organizations is called Corporate Entrepreneurship or Intrapreneurship. Corporate Entrepreneurship (In trapreneurship) is a process used to develop new businesses, products, services or processes inside of an existing organization to create value and generate new revenue growth through entrepreneurial thought and action. My hypothesis is that a big company like Apple can be innovative. Due to the supply and demand of the company it has a strategic competition that will lead it to be successful with innovation. The companies I chose is samsung and nestle, two of the biggest innovative companies. Samsung-As one of the worlds leading technology companies, Samsung is widely recognized as one of the most innovative conglomerates on earth and are a great open innovation example. Their innovation management strategy entails deploying an experienced creative elite to take the lead with new projects, ensuring they are primed to incorporate the best-practices and yield maximum KPI. Samsung being the more strategic company sticking to the base strategies. Nestle-Nestl has adopted a two-pronged approach to drive growth via internal and external innovation. In 2014, the industry giant used Qmarkets innovation software to launch the InGenius global innovation accelerator designed to enable Nestl employees to collaborate and provide solutions for business challenges, without being hindered by geographical or language barriers. I feel like nestle is the more of Autonomous strategic behavior, because they have adopted two- pronged approach.
