avoiding jargon as much as possible.
It should feature a list of points for business owners looking to expand to new locations, without going through how to do it, (ie. not mentioning regulatory issues or potential licenses needed, etc.). Hence, staying very focused on the topic of what factors a business owner or new restauranteur should keep in mind when evaluating locations for a new restaurant.
Note: feel free to play around with the title for whichever would perform best from an SEO perspective, while keeping the same topic.
