Topic: USING THE FICTITIOUS COMPANY BELOW: My fictitious company is in the service industry. I think the service industry has the most room for growth, improvement, widening and overall acquisition of talent. Id like to start a company called Certainly. Certainly specializes in pairing personal, business, and life assistants with clients who lead a busy lifestyle, and need a little extra help throughout the day. But it goes beyond that. Certainly can help pick up your laundry, schedule your meetings, book your plane tickets or plan your family trips, decorate your home, plan your party, align you with a personal trainer or get you personal yoga lessons at your house, facilitate your new vehicle or boat purchase, and more. Our goal is to align each client with a long term, highly motivated and connected assistant, based on their needs, that assists the client with whatever it is they require on a daily, weekly, or monthly basis. You could select your level of assistance needed, average assigned duties, average connectivity or speed at which you need assistance, and Certainly will bridge that gap and connect you with the perfect assistant that will handle everything for you. Our talent acquisition strategy would be that of a larger company. We would hire top talent within the personal assistance and hospitality industry, network and work off industry and personal referrals, create incentives like 401K plans, bonus options (from the person providing assistance), and recruit directly from degree programs. The employment brand strategy would display that we provide upscale assistance to upscale individuals. We act as their helping hand, offering tailor-made service, near immediate connectivity, and above average salaries for dedicated, full time assistants. We would also offer a less costly option for those who do not need a 100% full time assistant, but instead need help with various tasks or occasional planning or scheduling. This would be a by-service payment, and those assistants who handle these scenarios would be paid on an hourly schedule instead of a salary, or detail dependent situation. We would need to promote ourselves as the upscale option as it comes to personal assistants, but with maintaining this brand image, and following through with our salary and compensation requirements, as well as our screening process of people requiring assistance, we would ensure that we have a solid, reliable network of clients and assistants. Use the topics below: Talent Philosophy Internal and External Recruiting HR Workplace Technology Advancements Employee Experience Evaluations and Offer Acceptance (as an employee accepting an offer from a Certainly client) Integrate the above learning topics we discussed in class with a real-world proposal you would make to the fake CEO of Certainly, related to something you would like to change and implement into the workplace (a change in process, a new tool, an enhancement, an improvement, etc.) This would be something to enhance the culture or change the way the organizations acquires or retains talent, or could be an integrated computer system inside the company to better handle HR tasks. This is up to you. Use the tool of . (this will help you in your career: Purpose; Objectives; Activities; Deliverable) Consider the audience. Describe the issue you are trying to solve (context) and the case for change (purpose); Describe the solution (objectives); Describe how you would implement it (activities); What would be the deliverable(s) Back it all up with research (readings from the course or other outside research you find).
