Why is Account-Based Advertising important to the field of Sales Management and Marketing?

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Extra Credit Assignment Prompt

Read the article below and provide a two-page (in APA format) analysis explaining:

1) What is Account-Based Advertising? Explain and provide an example. – 5 points

2) Why is Account-Based Advertising important to the field of Sales Management and Marketing? Explain. – 5 points

3) What does this mean for the future in Sales Management? In other words, what are the next steps for a Sales Manager who wants his team to focus on Account-Based Advertising and Selling? – 5 points

Total of 15 extra credit points available

https://blog.hubspot.com/marketing/account-based-advertising?MessageRunDetailID=2125480103&PostID=16994668&utm_medium=email&utm_source=rasa_io (Links to an external site.)

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