How strong is the INSEAD brand compared to its competitors? How would you interpret the results and how could you visualize the answer to this question?
How is the INSEAD brand perceived versus its competitors? Can you create a summary (e.g., a perceptual map) that represents this?
What are the important attributes when choosing an MBA? Are there multivariate techniques that you could leverage to use the existing data to highlight the critical attributes?
Take a step back. Is the quantitative study shown in the case the best method to answer the questions raised by the dean? What other methods could add value?
