You are required to pick two of the film texts and compare their presentation of the promotional industry: what is the relationship between art, the culture of rebellion and advertising? Is it possible for the practices of advertising and promotionalism which focus on the successful and continuous selling of products to become a form of resistance to capitalism, i.e. to the system that makes this form of communication possible in the first place? What is the impact of emotions in the creation of advertising campaigns? In what ways advertising is a form of ideological thinking and in what ways it is not? What is our everyday relationship with manufactured objects and, by extension, with the people who design them? In what way the advertising campaign for a presidential candidate is similar to the advertising agenda of a fashion magazine? What is your personal reaction to these similarities? Reflect on the formal qualities of the documentaries their objectivity, the narration, the camera work, the selection of people for interviews.
