Part 1
Visit the Claritas ZIP Code Look-Up (Links to an external site.).
Enter your zip code and hit submit.
Review the information including the Households by Income, Household Composition, Population by Age, and Population by Race & Ethnicity.
Discuss, in detail, to what extent does this information match you and your household and how common your segment is where you live.
Part 2
Now its time to think deeper about segmentation and targeting to market your proposed product or service for your internship company.
Visit the Claritas Segment Details (Links to an external site.)
Once you click on the Narrow segments filter, you see a list of demographic, geographic, and lifestyle crtiteria for segmention to turn on or off.
Turn on a few filters that match best to your target markets to see narrower segment categories.
From the narrower selection, click on one or two of the segments and review the information.
Explain how the segment fits as a target for your proposed product or service.
What are the lifestyle and media traits of that segment?
