Pick a company and develop an argument for what type of market structure that the industry must compete in. Hint: You can start by selecting the market structure or selecting a company. An example would be the bowling ball industry. The bowling ball industry includes all manufacturers of bowling balls. The company, Brunswick that makes bowling balls is not the industry, it is a member of the industry.
In your capstone write up, make sure you:
Compare and contrast your industry to each of the three characteristics of the market structure you chose and explain why the industry fits each of the characteristics of the market structure.
Identify why this company does not produce a equilibrium in the market and is an example of market failure.
Evaluate which type of market structure your industry fits best as your conclusion to the essay.
General Directions:
