M3A3: Integration strategies READ: Appelbaum, Steven H.; Roberts, Jessie; and Shapiro, Barabara T. (2009) “Cultural Strategies in M&As: Investigating Ten Case Studies,” Journal of Executive Education: Vol. 8: Iss. 1, Article 3. (uploaded as attachment) According to one study cited, 83% of M&A fail to create their intended value. The ten case studies reveal that communication is a necessity, drastically improving the success of a merger, and a cultural assessment of both fit and potential are important factors for providing direction and guidance for necessary decision making and planning initiatives required by management throughout all stages of a merger or acquisition. Discuss common causes for integration failures and suggest ways to overcome or reduce their negative effects.
