What might some of the user engagement look like to support this type of campaign?

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https://www.forbes.com/sites/forbesagencycouncil/2020/01/03/how-to-turn-your-business-goals-into-a-strong-social-media-strategy/?sh=66113ab547bb
Please discuss the following:

What was your key take-away from this article?
Put your marketing hat on: The article talks about brand awareness, education & engagement, and drive to purchase (if one of your goals is growing market share). Why do these messages need to be tailored?
The article talks about Sustainability as a potential corporate goal supported by social media. What might some of the user engagement look like to support this type of campaign?

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