1. Pick your favorite product—for instance, a bakery that you visit, a car that you drive, or a local band that you love. Analyze the features of the product and the benefits associated with each feature. Now develop three more product features that would offer you, as a customer, meaningful benefits. Think big! Why aren’t these features currently part of the product? Would a product with these new features offer a business opportunity? Explain your answers.
2. Does the definition of quality change depending on the type of business? Does the definition of quality change across cultures? Define what you think quality means for each of the following categories:
A visit to the dentist
A computer
A vehicle
A haircut
A pair of blue jeans
A cup of coffee
