The mission, vision, and values define the core purpose of an organization’s existence, identify the desired future aspirations, and outline the key principles that will guide and influence its daily work and culture. They provide an essential communicative function for internal and external stakeholders and act as a guide for day-to-day behaviors and decisions for those within the organization.
This culminating project provides learners an opportunity to develop thoughtful mission and vision statements and a set of core values for an approved organization. The aim of this project is to engage in the process of developing or reviewing the mission, vision, and values of an organization and reporting on the process. If your organization is new, you will undergo the process of creating these elements; however, for existing organizations, you will be reviewing and clarifying them. Part of the process will involve identifying the primary beneficiaries and collaborators and gaining their perceptions, needs, expectations, and concerns. See the attached Download attached document for detailed instructions. The following is a summary of the steps involved in the project:
Choose whether you will apply the process to a new or existing organization. Include whether your organization is new or existing and provide a brief description of the organizational context—the sector or industry, product or service, the primary stakeholders, and any other pertinent characteristics you deem significant for me to know.
Complete an environmental scan (i.e., SWOT analysis) for the organization.
Identify the primary stakeholders and devise a method for gaining their input.
Review, draft, or clarify the organizational mission, vision, and values, garnering input from the primary stakeholders.
