This is part 2 of the last comprehensive case study part that was done previously. Again the topic of the case study is Priceline (now known as Booking Holdings) CEO on Creating an In-House Multilingual Customer. Application of External Sources: This section should describe the ways in which external sources are related and can be applied to the central issues and problems in the case. Locate content in the prerequisite courses and external sources that are connected to the central issues in the case. There are two parts to be included in this section: Research 1. Conduct research on one or two companies that are experiencing the same issues mentioned in the case you are analyzing. It is best to gather research on companies in the same industry so that you have a comparison. Application of Business Theory 2. Locate content/theory in business/management books and/or exernal sources that relate to the issues in the case; for example, organizational changes, leadership styles, and customer service focus.
