Develop a marketing plan for a new Major League Baseball (MLB) team in Juneau, AK. Each student will submit a 10-12 page written paper that addresses all areas required. make your assumptions
· Will you add any unique touches to the stadium?
· Pricing
· What will you charge for ticket prices? Club seats? Suites? Etc?
· Is that higher, lower, or the same as similar teams and why?
· What types of season ticket packages will you offer?
· Will you charge for PSLs?
· What will you charge for concessions? Alcohol?
· Is that higher, lower, or the same as similar teams and why?
· Will you offer different food in the club and suite level than the general seating? Why? What? How?
· Promotion Plan (local, national, international)
· If local (why not expand?); If national (different campaigns for different regions?)
· How would strategies differ for the different regions?
· What is your promotional strategy?
· Slogans, advertisements, etc.
· Will you focus on player, team, excitement of going to a game, etc.?
· How will you get your message across?
· What mediums (print, television, internet, etc.) will you use and how will you use them?
· What types of promotions will you use to entice fans to come to specific games?
· Bobble heads, free hats, schedule magnets, etc.
· Sponsorships
· What corporate sponsorships do you think you will be able to obtain?
· Remember partnering with Casinos and Gambling-related enterprises is forbidden.
· Look locally and nationally
· What will you offer in return for these sponsorships?
· Will they be able to have corporate events at the stadium? Promotional nights? Be coupled with specific marketing programs (i.e. Baseball 101, etc.)?
· How much and how long will these contracts be for?
· This will require research, this should not just be based on anecdotal evidence, but facts gleaned either from MLB information, salient articles, or research journals (how to access these journals will be covered in class)
· This must be realistic and based upon the current economic market
· Target market
· Who is it and why?
· Does this make sense?
· Supporting Data
· This will require research, this should not just be based on anecdotal evidence, but facts gleaned either from company information, salient articles, or research journals (how to access these journals was covered in class)
· A presentation of a Timeline for implementation/plan of action.
· A discussion of methods of Evaluating the plan/marketing strategies (e.g., sales analysis, # attendance, brand awareness).
Other important considerations:
· The marketing plan should be thorough and detailed enough so that the organization to which it is submitted could actually implement the plan based on the information and suggestions contained therein.
· The marketing plan should be approximately 10~12 pages (not including title page, references, figures, or tables), typed and double spaced with pages numbered.
