Stitch Fix is an online personal styling service in the United States. Stitch Fix was founded in 2011 by Katrina Lake and went public in 2017. Immediately after the initial public offering, Stitch Fix was valued at $1.6 billion. In this case study, you will evaluate how Stitch Fix broke out of the red ocean competition with brick and mortar retailers and online retailers.
1. What were the sources of inspiration that Katrina Lake drew upon from her personal experiences?
2. How did she combine these elements to create Stitch Fix?
3. Create a strategy canvas comparing Stitch Fix with brick and mortar retailers and with on-line retailers.’
4. Using the ERRC framework, describe Stitch Fix’s blue ocean strategy.
5. Describe how analytics enable Stitch Fix’s strategy. Has Stitch Fix created any data and analytics assets that create sustainable competitive advantage?
6. Add Amazon to the strategy canvas. What elements of Stitch Fix are most vulnerable to Amazon, and which are less vulnerable?
