-Executive Summary
-Table of Contents
-Introduction / Overview
-Current Situation (This is the main area where you will analyze the business and identify problems or opportunities)
-Analyze the Business (SWOT)
-Analyze the Environment (PEST or CREST)
-Analyze the Competition (Porter’s 5-Forces)
-Financial Analysis (Analysis/projections for your selected alternative(s) Use these to help understand the company’s current situation profitability, liquidity, etc.) You may use/evaluate the balance sheet and income statement.
-Cashflow Analysis (You do not need to include this in your main report, but should be included as an appendix)
-Ratio Analyses (as needed)
-Problem Statement based on your analysis, what are the main problems that must be addressed?
-Alternatives what are the most viable options for this company to pursue?
-Recommendations (What is the recommended alternative?)
-What is the basic implementation plan? (What steps should be taken to implement the recommendations?)
Marketing/Advertising Plan (to support your recommendations)
Pro Forma Financial Statements (Projected Balance Sheet, Income
Statement and Cash Flow showing the next year’s results)
Conclusion
