Differences in communication styles (direct vs. indirect) between Western and African negotiators do not significantly influence the negotiation process, trust-building, conflict resolution, or decision-making in cross-cultural business negotiations.
Ha: Differences in communication styles (direct vs. indirect) between Western and African negotiators significantly influence the negotiation process, trust-building, conflict resolution, and decision-making, leading to potential delays, misunderstandings, or suboptimal agreements.
What specific communication barriers arise due to the differences between high-context (African) and low-context (Western) cultures, and how do these barriers influence the negotiation pace and success?
In what ways do indirect communication styles in African cultures affect the transparency and perceived sincerity of negotiations, particularly when dealing with Western business counterparts who prefer directness?
