Query: “What are the consumer trends that are relevant to a gluten free and allergen free pasta product in 2024?” ChatGPT 4: Trend: Global Flavors – trends are moving toward alternatives of ingredients for culturally based cuisines like asian noodles and mediterranean pastas. (add to appendix later).
1. Described each of the two trends in brief
The two trends from the Euromonitor International consumer trend report relevant to the above product and company are “Wellness Pragmatist” and “Global Flavors”. Wellness pragmatism as defined by the report refers to consumers that want to enhance the health of body and mind but in quick, accessible, and effective ways. One of the aspects of this pragmatism comes by way of nutritional solutions. Other products that fall within this sphere include topical wellness creams and nutritional supplements such as liquid vitamins, nutrient rich beverages, and drink mixes. Global Flavors refers to a trend of consumer behavior where consumers show an increased appetite for more culturally specific food offerings that are gluten free and allergen free. This trend takes advantage of a wide variety of alternative ingredients to manufacture culturally familiar dishes and ingredients. Examples of this include rice based noodles for ramen dishes and gluten free flours for pasta dishes
(above is the introduction to the questions, please answer the following questions below)
3. Suggest for each of the two trends how to better relate to it, while referring to the product you chose( gluten free pasta). For each trend give two suggestions how to improve its consumer behavior management in relation to the trends
4. Provide a brief critical comparison between the two sources of information (secondary vs. ChatGPT) .
