LONG PAPER.
Write a 1000 to 1,250-word paper in which you select (3) three different organizations:
Bricks (Storefront only)
Clicks (Internet only)
Bricks and Clicks (both Storefront and Internet)
Describe your selected organizations, the product(s) and/or service(s) they each market, and their targeted market of buyers.
Explain and analyze the different marketing strategies and tactics needed for each organization to successfully meet the Place (distribution) needs of their buyers. Answer the following questions:
What is the relationship between distribution strategy and customer satisfaction? Does one of the three approaches better meet the needs of their target? Explain why or why not.
How does or does not the Product Life Cycle for each organization differ because of the Place strategy and tactics each uses?
What, then, is the effect of Place strategy on the long-term viability of the organization and products and services they market?
Format your paper consistent with 7th APA guidelines. It is anticipated that students will have a minimum of three sources other than the textbook cited and referenced for this submission.
