Based on the previous section (main body), you are expected to make two strategic marketing recommendations. These should be appropriately signposted, evidenced and evaluated. In-text references are needed.

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a) Introduction & Background to the issue [worth 10%]. Students are expected to use a combination of academic and industry sources to provide a compelling introduction and background to the chosen issue. In-text references are needed.

b) Main Body [worth 70%]. This section should be used to develop a critical discussion of consumer behaviour surrounding the chosen ethical/sustainable issue as identified in Coursework 1.

The consumer behaviour could be driving the issue or be a response to the issue or both, for example. Structure this section appropriately using subheadings but seek advice if needed. 3 to 4 subheadings are usually recommended.

In-text references are needed.c) Strategic Marketing Recommendations [worth 20%]. Based on the previous section (main body), you are expected to make two strategic marketing recommendations. These should be appropriately signposted, evidenced and evaluated. In-text references are needed.

Focus on the overall of Beauty Personal Care consumer behaviours under issue-The issue of sustainability in BPC (Beauty personal care)category ( explain … find some reference)-Mention short reason about why consumer concern (consumer awareness, Values ?)-What have been change economic?Focused on sustainable packaging don’t work on refills focused other oneWhat the consumer doesn’t respond could around the costs

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