OVERVIEW
The field of Visual Identity is one of the most exciting careers in graphic design. The work these designers make is often seen and experienced by the community and serve a critical impact on our perception of a company’s product. There are some very famous graphic designers, like Paul Rand, Milton Glaser, Saul Bass, and Lindon Leader, that have crafted visual identities that have last the test of time. And, there are so many amazing and influential designers out there today making an impact. Check out some of these designers below.
PAUL RAND
Milton Glaser
Saul Bass
MEG LEWIS
SHANTI SPARROW
LOTTA NIEMINEN
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WHO DO YOU LIKE?
century whose primary focus is on visual identity (the create of logos and other materials for company branding). DO NOT SELECT ONE OF THE EXAMPLES SHOWN ABOVE. Please research your own designers. These artists should still be active today.
WHAT TO TURN IN?
Please create a text entry and provide 2 images for each of the artists you found.
List the artist’s name, website and Instagram if appropriate
Explain what you find innovative or interning about the artists’ work.