Please see the attachment for previous assignments for my mock airline, AeroPacific Airways.
Determine your mock airline’s (AeroPacific Airways) fare structure. Your discussion can include mock data on the fare structure that you outline for business vs pleasure travel, passenger demand patterns, Seasonal operations, the elasticity of demand, pricing strategies, inventory/yield management, operating costs, profit maximization, and output determination in the short run.
Include a revenue matrix of four to seven fare structure examples that will impact your mock airline’s revenue. Your discussion should demonstrate how each of your fare elements will correlate to each other to benefit revenue overall. Also, include recommendations on any elements that are not performing to the desired revenue level and the controls you would have in place to alert and correct such issues.
Written in current APA format.
2-3 pages in length not including the title page and reference page.
All references, including your peer-reviewed article, should be cited in the text of the assignment and on the reference page.
Must use reference:
Reference:
Optimization of Mixed Fare Structures: Theory and Applications
Fiig, Thomas ; Isler, Karl ; Hopperstad, Craig ; Belobaba, Peter
Journal of revenue and pricing management, 2010-01, Vol.9 (1-2), p.152-170
Citation:
Fiig, T., Isler, K., Hopperstad, C., & Belobaba, P. (2010). Optimization of Mixed Fare Structures: Theory and Applications. Journal of Revenue and Pricing Management, 9(1–2), 152–170.
