Details of the Assignment: The assignment is structured as if I am a marketing consultant presenting my analysis and recommendations directly to the CEO of my chosen company, which in this case is Uber in the UAE. This approach involves crafting the report with a professional tone and ensuring that the insights and recommendations are strategically valuable, clearly communicated, and directly applicable to the company’s operations. This perspective aims to enhance the relevance and impact of your proposals, making them practical and actionable for senior management.Executive Summary:Description: A concise summary of the entire report including the introduction, background of Uber, findings, recommendations, and conclusion.Word Count: Not included in the total word count of 2,500 words.Note: Write this section after completing the rest of the report.Introduction (Approx. 300 words):Description: Introduce Uber and the purpose of the report. Provide background information on Uber’s operations in the UAE.Analysis of Marketing Mix (Approx. 1,000 words):Description: Analyze four elements of the 7Ps marketing mix focusing on at least two from the extended service mix (process, physical evidence, people) and up to two from the traditional 4Ps (product, price, promotion, placement).Details: Include critical depth in the analysis, identifying problems with justifications and evidence.Proposals (Approx. 1,000 words):Description: Provide recommendations based on the problems identified in the analysis.Evidence: Support proposals with credible references.Conclusion (Approx. 200 words):Description: Summarize the findings and recommendations. Do not introduce new ideas.Appendices and References:Description: Include any supplementary material in the appendix and provide a Harvard-style reference list for all sources.Note: Appendices and references do not count towards the 2,500-word limit.Formatting Requirements:Font Size: 14 minimumFont Style: ArialLine Spacing: 1.5Margins: At least 2.54 cm on all sidesOrientation: PortraitPage Numbers: Insert throughoutAdditional Instructions:Ensure that the essay is structured clearly and logically with correct grammar and spelling.Use the Harvard referencing style for citations.Attachments:Include the two files previously uploaded which contain detailed guidelines and templates for the report, therefore please review them both before starting the report..Please adhere to these guidelines meticulously to ensure the assignment meets the specified criteria and contact me at anytime if you have any questions. Thanks
