1- Provide an example of each type of product. What are the differences between services and goods; which difference is most significant for consumers?
2-Consider these two purchases: an iBook (book accessed online) and Tylenol or Aspirin.
a) What proportion of each purchase is a tangible good vs. an intangible service?
b) How does the tangible vs. intangible components contribute to your satisfaction or dissatisfaction with the purchase?
3- Some service companies emphasize the tangible components to get ahead in competition. Which tangible components are (or can be) used by health service firms (e.g., hospitals and clinics)?
4- Conversely, some companies offering goods emphasize the intangible components to get ahead in competition. Which intangible components are (or can be) used by chicken egg producers?
