The document labeled “proposal” is the one that needs revision. The
“audience analysis” document is to whom I was writing the proposal for. The “Engl 310 Proposal Sample Reed McCullough.pdf ” is an example to refer to while working on the actual proposal.
Links: (Must Be Included)
Home. Campus Health & Wellbeing. (2024). https://chw.calpoly.edu/
https://hcs.calpoly.edu/wellbeing/our-staff#:~:text=Genie%20Kim%20(she%2C%20her%2C,to%20learn%2C%20grow%20and%20thrive.
These links will be what I will be using for my proposal to gather all
my information.
Comments made by the professor and the corrections she wanted made:
-You have a good audience choice here. Your problem statement
would benefit from more evidence.
-Also, your in-text and works cited formatting needs significant
attention.
Proposal:
Objectives
For this assignment, you will create an unsolicited proposal that identifies, addresses, and attempts to solve a problem. You will demonstrate how your research has informed you through ethical source citation as well.
By successful completion of this assignment, you will meet the following course objectives:
Understand the rhetorical dimensions of corporate communication
Recognize the social and cultural functions of a corporation and the importance of ethical communication
Explicate how corporate social responsibility and transnational communication systems impact marginalized and underrepresented groups
Analyze examples of corporate communication based on their rhetorical dimensions and social and cultural functions
Compose rhetorically effective writing across multiple genres
Assignment
Your task is to write a proposal that in some way identifies, addresses, and seeks to solve a problem. This problem can be in the workplace, at our college, in your neighborhood, in your community, or in a specific organization. It’s important that the project address a real issue or problem; keep this in mind as you decide on a topic or area of interest.
Generally speaking, you’re looking for an opportunity to solve a problem, fill a need, or make an improvement, and your proposal should be geared to a specific audience. This is an audience who hasn’t solicited your proposal, so you will want to make appropriate rhetorical choices to persuade this audience to review your proposal.
Proposal Process
Step 1: Begin by identifying a topic. Most students choose something that interests them and that might bring about a change they’d like to see.
Here are some strategies for finding a good topic:
If you work, think about how your work environment, work processes/procedures or other aspects of your work life that could be improved, or how you might help to solve a particular problem that you, your organization/company, and/or its employees face.
If you have a connection with another organization on a regular basis (for example, being a college student, having kids in school, or doing volunteer work somewhere), think about improvements or opportunities for change you might see there.
Think about your day-to-day life in your neighborhood or community: how easy or difficult is it to access services? Are there traffic or safety concerns? What about educational or recreational opportunities for kids or adults?
Step 2: Keep in mind that you need to have a specific and real audience and situation in mind. You need to also be familiar with this audience and situation in some way (or have the ability to do enough research to get this done quickly and accurately).
Step 3: Think about how to develop your project as though you are actually submitting it to your intended audience. Many students do actually end up submitting these documents to their intended audiences, though this is not an assignment requirement. You should not try to write this for a hypothetical or fictional audience or situation, nor should you fictionalize anything about yourself or the situation. Write this from your actual perspective to an actual audience. The more specific you get, the better you can create a great document!
Step 4: Choose a format/layout for your proposal and decide what you will need in terms of structure, including headings, subheadings, and/or sections.
Your proposal should:
Demonstrate clear, concise, and direct writing;
Include at least two relevant visual components–data visualization–that you create (graph, chart, diagram, table, illustration, infographic, etc.);
Involve research (this can include observations, personal experience or knowledge, surveys, personal interviews, in addition to traditional library, database, or internet research) with proper MLA citations;
Address a real problem or need for an actual audience who might actually read, benefit, and/or act based on your findings; and
Use a recognizable and logical structure, including all necessary part of the Proposal Sections. Pay close attention to Document Design.
Proposal Sections(Must Be Included)
Plan to include the following (any marked with an asterisk* should only be included if relevant):
Cover Page
Title page with Name, Title, Date, and Specific Reference to Request for Proposal, if applicable
Infographic*
Visualize the data you used to prove how the recipient of your proposal will benefit if the change you propose is implemented.
Executive Summary
Like an abstract in a report, this is a one- or two-paragraph summary of the product or service and how it meets the requirements and exceeds expectations
Introduction
Explain what the proposal’s purpose will be: the topic, the main point, its importance, a motivating statement to encourage your reader to continue, and a forecast of the following organizational sections in the proposal.
Include this in the introduction:
This Proposal does… This solution… The experience
For personal experience: please mention recent encounters to allow me to discuss such a topic because just this last month I faced several mental battles and feel as though one’s mental health should never be disregarded.
Problem Statement
Include all background and relevant context surrounding the topic, especially for a secondary audience
Establish the situation of the problem to the point that audience will be convinced of its seriousness and urgency
Include support and evidence (e.g., research) to ethically represent the extent of the problem and demonstrate that it needs to be addressed
Proposed Solution
The main idea: the Who, What, When, Where, Why, and How of your idea. You will spend the rest of the proposal defending and explaining the solution.
Use research to show why this solution will address the problem you established in the Problem Statement
Market Analysis*
Determine what’s already available in the industry, including products and services. How does yours compare to what’s available?
Benefits
Explain how your solution (product or service) will benefit the primary audience–consider both long-term and short-term benefits
Timeline
Provide a schedule of the process from start to finish with dates and specific benchmarks
Marketing Plan*
How will people learn about your product or service idea? If there’s an audience requirement for success, you will need to include a marketing plan.
Graphics would be helpful here.
Budget
What are the initial costs? When can revenue be anticipated? When will there be a return on investment (if applicable)?
The proposal may have a one-time upfront cost. However, if it’s a product or service meant to be delivered multiple times, an extended financial plan noting costs across time is necessary.
Graphics would be helpful here.
Conclusion
Restate your main points. Tie them together and finish in a memorable way.
