Your report could cover the following area : 1/How the process of planning and developing a business plan helps support a new business Venture. 2/ How business ideas are created and developed. 3/How market opportunities are evaluated / environment / competitors and product serve differentiators. 4/ How the management team / owners of a start up can establish credibility and confidence in their ability to lead and mange a new business. 5/How to develop effective Marketing and sales strategies / operation and operating plan / planning for risk and mitigation Funding and Financial – Evidencing how a new idea could be viable.