Assignment Question
This is a group assignment, My part is background (300 words) “Instruction and outline.docx” is the outline The company we analysis is “Pet Circle”
Answer
Introduction
Pet Circle is an Australian-based online pet supplies retailer that has rapidly gained prominence in the pet industry since its establishment in 2011. Founded by Michael Frizell, Pet Circle was created with the goal of making pet ownership more convenient and affordable for pet owners across Australia. This e-commerce platform has carved a niche for itself by offering a wide range of pet products, from pet food and accessories to medications and grooming supplies, all accessible with just a few clicks.
The Pet Industry in Australia
The pet industry in Australia has seen remarkable growth in recent years, mirroring global trends. Australians have increasingly treated their pets as cherished family members, leading to a surge in pet-related spending. According to the Australian Veterinary Association (AVA), as of 2021, there were approximately 29 million pets in the country, with pet owners spending an estimated $13 billion annually on pet care products and services (AVA, 2021).
Unique Proposition of Pet Circle
Pet Circle entered this burgeoning market with a unique proposition. By leveraging the convenience of e-commerce, the company aimed to simplify the pet shopping experience for busy pet owners.
User-Friendly Online Platform
With a user-friendly website and mobile app, Pet Circle offers a vast selection of products from various brands, allowing customers to compare prices, read product reviews, and place orders with ease.
Subscription-Based Service
Furthermore, they offer a subscription-based service that ensures regular deliveries of pet essentials, which has garnered popularity among pet owners, especially during the COVID-19 pandemic when many sought contactless shopping options (Pet Circle, 2021).
Commitment to Quality
To ensure the quality of their products, Pet Circle collaborates with trusted brands and suppliers, adhering to strict quality control measures. This commitment to product quality has earned them a loyal customer base and contributed to their rapid growth.
Expansion into Telehealth
In recent years, Pet Circle has expanded its services beyond e-commerce. The company has introduced a telehealth platform, allowing pet owners to connect with veterinarians online for pet health consultations. This move aligns with the growing trend of telemedicine in the veterinary industry and reflects Pet Circle’s commitment to holistic pet care (Pet Circle, 2021).
Recent Developments
As of our knowledge cutoff in September 2021, Pet Circle’s success story has been marked by consistent growth, including a partnership with the ASX-listed entity, Greencross Limited (now known as Petbarn Limited), in 2018. However, for the most current data and developments, it is advisable to refer to recent industry reports and news articles.
Conclusion
In conclusion, Pet Circle’s emergence and expansion in the Australian pet industry signify the increasing importance of e-commerce in catering to the needs of pet owners. With a focus on convenience, quality, and innovation, the company has positioned itself as a major player in the pet supplies market.
Reference
Australian Veterinary Association (AVA). (2021). Pet Ownership in Australia 2021: Summary Report.
Frequently Asked Questions (FAQs)
What is Pet Circle?
Pet Circle is an online pet supplies retailer based in Australia. It offers a wide range of pet products, including pet food, accessories, medications, and grooming supplies, through its user-friendly website and mobile app.
When was Pet Circle founded?
Pet Circle was founded in 2011 by Michael Frizell.
Why should I choose Pet Circle for my pet supplies?
Pet Circle provides convenience, a vast product selection, and a subscription-based service for regular deliveries. They also collaborate with trusted brands, ensuring the quality of their products.
Do they offer pet healthcare services?
Yes, Pet Circle has introduced a telehealth platform, allowing pet owners to connect with veterinarians online for pet health consultations.
Can I compare prices and read product reviews on Pet Circle’s platform?
Yes, Pet Circle’s website and app allow you to compare prices and read product reviews to make informed purchasing decisions.
